In today’s dynamic marketplace, understanding the buyer journey is essential for businesses aiming to connect with their target audience effectively. The buyer journey is the path a potential customer takes from the initial awareness of a problem or need to the final decision of making a purchase. Engaging with potential customers at each step of […]
Building an effective Google Ads campaign requires careful planning, strategic execution, and continuous optimization. Here is a step-by-step guide to help you build a successful Google Ads campaign 1. Set clear campaign goals Clearly define the objectives you want to achieve with your campaign. Whether it’s driving website traffic, generating leads, increasing sales, or building […]
Introduction: In today’s digital age, traditional television advertising is no longer the only option for reaching a wide audience. Over-the-top (OTT) advertising has emerged as a powerful tool for businesses to connect with consumers across the country. By understanding the benefits and strategies behind OTT advertising, you can tap into its potential and elevate your […]
Tracking goals in Google Analytics is very important to your overall marketing strategy. It can help you track all your website’s visitors’ activities and measure the level of engagement with your content, products/ service. Not only that, setting up goals in Google Analytics, helps you track all marketing budget effectiveness and much more. In this blog, I will share with you how to set up quick goals
TV advertising is one of the main ingredients in creating brand awareness and generate top of a funnel audience. However, TV acronyms and industry jargon can be confusing for advertisers who are not very familiar with media buying language.