Hatfield & Hatfield
Case Study:
Scaling Car Accident Lead Generation for Hatfield & Hatfield, P.A.
Client Overview
Client Overview
Hatfield & Hatfield, P.A. is a distinguished personal injury law firm located in Jacksonville, Florida, specializing in motor vehicle accident (MVA) cases, truck accidents, and personal injury representation. To capture market share in one of North Florida’s most aggressive legal landscapes, the firm partnered with Adly Media to rebuild their brand identity, dominate local search intent, and accelerate case acquisition.
The Challenge
In the hyper-competitive personal injury sector, static marketing strategies yield diminishing returns. Hatfield & Hatfield faced significant growth roadblocks:
1- Outdated Legal Branding & Non-Responsive Web Design: A legacy logo and an obsolete, non-mobile-friendly website failed to establish immediate trust or convert mobile traffic into legal consultations.
2- Low Organic & Local Pack Visibility: Poor search engine authority prevented the firm from ranking for high-intent queries like "Jacksonville car accident lawyer" and "auto accident attorney near me."
3- Absence of Video Marketing & Multi-Touch Presence: Zero video collateral, no YouTube presence, and no Connected TV (CTV/OTT) footprint to engage claimants across modern streaming platforms.
4- High Cost-Per-Acquisition (CPA):
Inefficient ad placements led to stagnant lead volume and missed case opportunities across Jacksonville and surrounding Duval County.
1- Outdated Legal Branding & Non-Responsive Web Design: A legacy logo and an obsolete, non-mobile-friendly website failed to establish immediate trust or convert mobile traffic into legal consultations.
2- Low Organic & Local Pack Visibility: Poor search engine authority prevented the firm from ranking for high-intent queries like "Jacksonville car accident lawyer" and "auto accident attorney near me."
3- Absence of Video Marketing & Multi-Touch Presence: Zero video collateral, no YouTube presence, and no Connected TV (CTV/OTT) footprint to engage claimants across modern streaming platforms.
4- High Cost-Per-Acquisition (CPA):
Inefficient ad placements led to stagnant lead volume and missed case opportunities across Jacksonville and surrounding Duval County.
Adly Media's Approach
Adly Media deployed a comprehensive legal marketing roadmap focused on omnichannel dominance, authority building, and high-converting lead funnels:
1- Complete Rebranding & Conversion-Focused Web Architecture:
Designed a modern logo and developed a fast, accessible, mobile-optimized law firm website featuring one-click call triggers and instant intake form scheduling.
2- Legal SEO & Answer Engine Optimization (AEO):
Executed a hyper-targeted local SEO strategy, optimizing on-page content, acquiring legal citations, and configuring LegalService schema markup to secure top positions on Google Search and AI Overview answers.
3- PPC & Local Services Ads (LSA) Management: Launched high-intent Google Search Ads and verified Google Local Services Ads (LSAs) with pay-per-call bidding strategies to maximize qualified car accident case inquiries.
4- Cinematic Video Production & OTT/Radio Media Buying: Produced authoritative video assets for YouTube and OTT/CTV streaming channels (Hulu, Peacock) paired with targeted radio spots to build top-of-mind awareness across North Florida.
1- Complete Rebranding & Conversion-Focused Web Architecture:
Designed a modern logo and developed a fast, accessible, mobile-optimized law firm website featuring one-click call triggers and instant intake form scheduling.
2- Legal SEO & Answer Engine Optimization (AEO):
Executed a hyper-targeted local SEO strategy, optimizing on-page content, acquiring legal citations, and configuring LegalService schema markup to secure top positions on Google Search and AI Overview answers.
3- PPC & Local Services Ads (LSA) Management: Launched high-intent Google Search Ads and verified Google Local Services Ads (LSAs) with pay-per-call bidding strategies to maximize qualified car accident case inquiries.
4- Cinematic Video Production & OTT/Radio Media Buying: Produced authoritative video assets for YouTube and OTT/CTV streaming channels (Hulu, Peacock) paired with targeted radio spots to build top-of-mind awareness across North Florida.
The Results
- Top-3 Local Search Dominance: Achieved prime Google Map Pack and organic page-1 rankings for critical legal terms like "auto accident attorney Jacksonville FL."
- Surge in MVA Case Inquiries: Generated a dramatic, sustained lift in qualified motor vehicle accident consultation requests via web intake, phone calls, and LSAs.
- Elevated Brand Authority: Established a sleek, modern visual identity that instills immediate confidence in potential claimants.
- Expanded Video Footprint: Built a fully optimized YouTube channel with high-impact client resources that drive continuous engagement and brand trust.
- Surge in MVA Case Inquiries: Generated a dramatic, sustained lift in qualified motor vehicle accident consultation requests via web intake, phone calls, and LSAs.
- Elevated Brand Authority: Established a sleek, modern visual identity that instills immediate confidence in potential claimants.
- Expanded Video Footprint: Built a fully optimized YouTube channel with high-impact client resources that drive continuous engagement and brand trust.
The New Website
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