Home Ability Store
Case Study:
How Adly Media Helped The Home Ability Store Dominate Search, Increase Leads, and Modernize Their Digital Presence
Client Overview
The Home Ability Store – Jacksonville’s trusted provider of mobility devices such as stairlifts, mobility scooters, liftchairs, and home accessibility solutions
The Challenge
The Home Ability Store had an outdated website that was not mobile-friendly, lacked clear product navigation, and was failing to convert visitors into calls or showroom visits. Additionally:
They were not ranking on Google for key products they sold.
Their online ads were inconsistent and underperforming.
They lacked professional video content to showcase their products and expertise.
Adly Media's Approach
1️⃣Website Redesign:
Adly Media redesigned The Home Ability Store’s website to be fully mobile-responsive and fast-loading. Organize products clearly by category. Integrate lead capture forms and call-to-action buttons. Highlight local showroom credibility to build trust.
2️⃣ SEO Management:
We performed comprehensive keyword research and on-page SEO optimization, targeting products such as: Stairlifts, Mobility scooters, Lift chairs, Wheelchairs, Liftchairs, and more.
Today, The Home Ability Store ranks on the first page of Google for every major product keyword they sell, driving consistent organic traffic and showroom visits.
3️⃣ Google, Facebook, and YouTube Ads Management:
Adly Media launched and optimized:
- Google Search and Display Ads targeting “stairlifts near me,” “mobility scooters Jacksonville,” and other high-intent queries.
- Facebook campaigns to generate leads and retarget website visitors.
- YouTube video ads to educate and attract customers researching home accessibility products.
This multi-channel strategy generated qualified leads weekly while maintaining an efficient cost per acquisition.
4️⃣ Video Content Production Our team produced high-quality video content showcasing:
- Product demonstrations (stairlifts, scooters, liftchairs, ramps, and more)
These videos improved website engagement and provided effective creative for YouTube Ads and organic content.
Adly Media redesigned The Home Ability Store’s website to be fully mobile-responsive and fast-loading. Organize products clearly by category. Integrate lead capture forms and call-to-action buttons. Highlight local showroom credibility to build trust.
2️⃣ SEO Management:
We performed comprehensive keyword research and on-page SEO optimization, targeting products such as: Stairlifts, Mobility scooters, Lift chairs, Wheelchairs, Liftchairs, and more.
Today, The Home Ability Store ranks on the first page of Google for every major product keyword they sell, driving consistent organic traffic and showroom visits.
3️⃣ Google, Facebook, and YouTube Ads Management:
Adly Media launched and optimized:
- Google Search and Display Ads targeting “stairlifts near me,” “mobility scooters Jacksonville,” and other high-intent queries.
- Facebook campaigns to generate leads and retarget website visitors.
- YouTube video ads to educate and attract customers researching home accessibility products.
This multi-channel strategy generated qualified leads weekly while maintaining an efficient cost per acquisition.
4️⃣ Video Content Production Our team produced high-quality video content showcasing:
- Product demonstrations (stairlifts, scooters, liftchairs, ramps, and more)
These videos improved website engagement and provided effective creative for YouTube Ads and organic content.
The Results
✅ #1 Ranking for Every Product Keyword The Home Ability Store sells in Jacksonville and surrounding areas.
✅ Consistent qualified leads from SEO and Google Ads.
✅ Professional online presence that reflects the showroom experience.
✅ Effective, engaging video content driving traffic from YouTube and social media.
✅ Increased showroom visits and brand trust.
✅ Consistent qualified leads from SEO and Google Ads.
✅ Professional online presence that reflects the showroom experience.
✅ Effective, engaging video content driving traffic from YouTube and social media.
✅ Increased showroom visits and brand trust.
Client Testimonial
" The team at Adly Media has been an incredible resource for our business. They completely redesigned our website, turning it from a messy eyesore into a sleek and user friendly platform. Hatem is very attentive and responsive, making updates to our website and socials as needed. Being local to the Jacksonville area is a huge plus for us, as he can stop into our store whenever we need him. We highly recommend Adly Media to any small business who needs a hand building their brand and expanding their outreach."
Abby Horner
General Manager
// Creative Services
Video Production
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