The Challenge
1. Outdated Branding and Website:
The firm's website was not user-friendly or optimized for mobile devices.
2. Their logo was outdated and did not reflect a modern, professional image.
3. Poor Search Engine Visibility:
The website failed to rank on search engines, resulting in minimal organic traffic.
4. Lack of Video and Social Media Presence:
Hatfield & Hatfield had no YouTube channel or video content to engage potential clients.
5. Insufficient Lead Generation:
They struggled to generate new auto accident leads due to ineffective advertising and lack of an optimized local presence.