We help companies reach their growth and branding goals. Adly Media is a values-driven digital marketing & media agency In Jacksonville, FL

Contacts

Jacksonville, FL

+1 -904-993-9799

Client Overview
Hatfield & Hatfield, a leading personal injury attorney firm based in Jacksonville, FL, specializes in helping clients navigate auto accident cases. Despite their expertise, the firm faced challenges in attracting new leads due to an outdated digital presence and ineffective marketing strategies.

The Challenge
1. Outdated Branding and Website:
The firm's website was not user-friendly or optimized for mobile devices.
2. Their logo was outdated and did not reflect a modern, professional image.
3. Poor Search Engine Visibility: The website failed to rank on search engines, resulting in minimal organic traffic.
4. Lack of Video and Social Media Presence:
Hatfield & Hatfield had no YouTube channel or video content to engage potential clients.
5. Insufficient Lead Generation: They struggled to generate new auto accident leads due to ineffective advertising and lack of an optimized local presence.
Adly Media's Approach
- Rebranding & Web Redesign:
Designed a professional and modern logo to elevate the firm's brand identity. Developed a mobile-optimized, user-friendly website with a focus on accessibility and lead conversion.
- Search Engine Optimization (SEO):
Our team implemented an aggressive SEO strategy targeting key phrases like “auto accident attorney Jacksonville.” Achieved top 3 search rankings on Google for critical keywords.
- Digital Advertising Campaigns:
Managed Google Ads and Local Service Ads to increase visibility for local searches. Launched YouTube video campaigns showcasing the firm’s expertise, helping to build trust with potential clients.
- Traditional & OTT Advertising:
Produced engaging radio ads and OTT display ads to capture audiences across multiple channels.
The Results
Improved Visibility:
Ranked in the top 3 search results on Google for auto accident attorney-related searches in Jacksonville, FL.

Increased Leads:
Dramatic increase in motor vehicle accident (MVA) case inquiries through both online and offline channels.

Stronger Brand Identity: Positive feedback on the new logo and website design, positioning the firm as a modern leader in personal injury law.

Enhanced Engagement:
Established a professional YouTube channel with high-quality videos that resonate with their audience.

The New Website

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