Beyond Average Builders
Client Overview
Beyond Average Builders is a high-quality construction company in Green Cover Springs, FL, specializing in high‑end Sunrooms, Enclosures, kitchens, bathrooms, additions, and whole‑home renovations. Their craftsmanship and client service were exceptional—but their website didn’t reflect it.
The Challenge
Before working with Adly Media, Beyond Average Builders had:
- A single‑page Squarespace site that was: Outdated, cluttered, and visually inconsistent Difficult to navigate and not structured for SEO Failing to convey the quality of their work or justify premium pricing
- A frustrated owner who was fed up with DIY fixes and cheap templates
- A clear need for a professional, local website design company in Jacksonville, FL that understood construction and remodeling
The site wasn’t just an eyesore—it was a growth bottleneck:
- Weak visibility on Google for core service + location keywords
- Visitors bouncing quickly, with few serious leads coming in No structured way to showcase projects, services, or social proof.
- A single‑page Squarespace site that was: Outdated, cluttered, and visually inconsistent Difficult to navigate and not structured for SEO Failing to convey the quality of their work or justify premium pricing
- A frustrated owner who was fed up with DIY fixes and cheap templates
- A clear need for a professional, local website design company in Jacksonville, FL that understood construction and remodeling
The site wasn’t just an eyesore—it was a growth bottleneck:
- Weak visibility on Google for core service + location keywords
- Visitors bouncing quickly, with few serious leads coming in No structured way to showcase projects, services, or social proof.
Objectives
Adly Media was engaged to:
1- Rebuild the website from the ground up to match the brand’s quality and positioning.
2- Improve Google rankings for key construction and remodeling keywords in Jacksonville.
3- Increase qualified leads by making it easier for homeowners to understand services and request estimates.
4- Deliver fast: launch a new, professional site in under 3 weeks.
1- Rebuild the website from the ground up to match the brand’s quality and positioning.
2- Improve Google rankings for key construction and remodeling keywords in Jacksonville.
3- Increase qualified leads by making it easier for homeowners to understand services and request estimates.
4- Deliver fast: launch a new, professional site in under 3 weeks.
Adly Media's Approach
1. Strategy & Positioning
We started by clarifying:
- Core services: kitchens, bathrooms, whole‑home remodels, additions, outdoor living
- Target areas and ideal projects: higher‑value jobs in and around Jacksonville
- Brand voice: professional, confident, and quality‑driven—without sounding “cookie cutter”
This informed the structure, messaging, and design of the new site.
2. From One‑Pager to Strategic Site Architecture
We replaced the messy one‑page Squarespace setup with a multi‑page WordPress website built for both humans and search engines:
- Dedicated service pages (e.g., kitchen remodeling, bathroom remodeling, home additions)
- A Project Gallery / Portfolio to highlight completed work with before/after images An About page that builds trust and credibility
- Clear Contact / Request a Quote page with prominent calls‑to‑action across the site
This structure gave Google and visitors a clear picture of what Beyond Average Builders does—and where.
3. High‑End Design That Matches the Work We designed a modern, clean, and image‑driven interface:
Large project photos, clean typography, and ample white space Clear hierarchy of information so visitors can quickly see:
- What they do
- Where they work
- Why they’re different
- How to get started
- Mobile‑optimized layouts for homeowners browsing on phones and tablets
The new site immediately elevated the perceived value of the brand to match their real‑world craftsmanship.
4. SEO Foundation:
Built‑In, Not Bolted‑On From day one, we baked SEO best practices into the build:
- Keyword‑targeted titles and meta descriptions for core pages Clean URLs and logical internal linking between services and locations
- Fast, lightweight WordPress theme and image optimization for better performance
- Proper heading structure (H1–H3) aligned with remodeling + Jacksonville keywords
Because the old site was so weak structurally, these changes created an instant advantage.
We started by clarifying:
- Core services: kitchens, bathrooms, whole‑home remodels, additions, outdoor living
- Target areas and ideal projects: higher‑value jobs in and around Jacksonville
- Brand voice: professional, confident, and quality‑driven—without sounding “cookie cutter”
This informed the structure, messaging, and design of the new site.
2. From One‑Pager to Strategic Site Architecture
We replaced the messy one‑page Squarespace setup with a multi‑page WordPress website built for both humans and search engines:
- Dedicated service pages (e.g., kitchen remodeling, bathroom remodeling, home additions)
- A Project Gallery / Portfolio to highlight completed work with before/after images An About page that builds trust and credibility
- Clear Contact / Request a Quote page with prominent calls‑to‑action across the site
This structure gave Google and visitors a clear picture of what Beyond Average Builders does—and where.
3. High‑End Design That Matches the Work We designed a modern, clean, and image‑driven interface:
Large project photos, clean typography, and ample white space Clear hierarchy of information so visitors can quickly see:
- What they do
- Where they work
- Why they’re different
- How to get started
- Mobile‑optimized layouts for homeowners browsing on phones and tablets
The new site immediately elevated the perceived value of the brand to match their real‑world craftsmanship.
4. SEO Foundation:
Built‑In, Not Bolted‑On From day one, we baked SEO best practices into the build:
- Keyword‑targeted titles and meta descriptions for core pages Clean URLs and logical internal linking between services and locations
- Fast, lightweight WordPress theme and image optimization for better performance
- Proper heading structure (H1–H3) aligned with remodeling + Jacksonville keywords
Because the old site was so weak structurally, these changes created an instant advantage.
The Results
Immediate SEO Impact
On the second day after publishing the new site:
- Google rankings improved for multiple target keywords
- The client saw a visible shift in search presence almost overnight
Early Wins (Qualitative):
- The owner reported: Increased search visibility when checking their own services on Google
- A website they were finally proud to show to prospects
- Greater confidence sending traffic from ads, social, and referrals to the site
Lead Quality & Perception:
- The new design and structure:
1- Filter out low‑intent visitors
2- Better attract homeowners ready to invest in serious projects
3- A more professional, local‑focused presence positions Beyond Average Builders as a top‑tier remodeling choice in Green Cove Springs FL
Why This Worked
1- Specialization in Construction Marketing Adly Media understands how homeowners search for remodelers and what they need to see to feel confident reaching out.
2- Fast, Focused Execution: Instead of dragging out a redesign over months, we aligned, built, and launched in under three weeks.
3- SEO‑Driven Architecture Moving from a cluttered one‑pager to a clear services + locations structure gave Google clear signals—and ranking gains followed almost immediately.
- Google rankings improved for multiple target keywords
- The client saw a visible shift in search presence almost overnight
Early Wins (Qualitative):
- The owner reported: Increased search visibility when checking their own services on Google
- A website they were finally proud to show to prospects
- Greater confidence sending traffic from ads, social, and referrals to the site
Lead Quality & Perception:
- The new design and structure:
1- Filter out low‑intent visitors
2- Better attract homeowners ready to invest in serious projects
3- A more professional, local‑focused presence positions Beyond Average Builders as a top‑tier remodeling choice in Green Cove Springs FL
Why This Worked
1- Specialization in Construction Marketing Adly Media understands how homeowners search for remodelers and what they need to see to feel confident reaching out.
2- Fast, Focused Execution: Instead of dragging out a redesign over months, we aligned, built, and launched in under three weeks.
3- SEO‑Driven Architecture Moving from a cluttered one‑pager to a clear services + locations structure gave Google clear signals—and ranking gains followed almost immediately.
Client Takeaway
Beyond Average Builders went from:
- An outdated, unprofessional one‑page Squarespace site
- Low visibility and low confidence in their online presence
To:
- A modern, WordPress website that matches their craftsmanship Page‑one—and in many cases, #1—rankings on Google for core keywords
- A scalable platform for future SEO, content, and lead generation
- An outdated, unprofessional one‑page Squarespace site
- Low visibility and low confidence in their online presence
To:
- A modern, WordPress website that matches their craftsmanship Page‑one—and in many cases, #1—rankings on Google for core keywords
- A scalable platform for future SEO, content, and lead generation
Check The New Website We Built For Our Client
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