To excel in the world of PPC advertising, particularly within Google Ads Quality Scores, it’s crucial to grasp the concept of Quality Score. This is because your Quality Scores wield significant influence over the cost and effectiveness of your paid search campaigns. Much like how your credit score can determine loan eligibility and interest rates, […]
In today’s digital age, media is at the heart of communication and marketing strategies. Understanding the four types of media – Earned, Shared, Owned, and Paid – is essential for businesses and individuals looking to make a mark in the online world. In this comprehensive guide, we will delve into each type and provide tips […]
Building an effective Google Ads campaign requires careful planning, strategic execution, and continuous optimization. Here is a step-by-step guide to help you build a successful Google Ads campaign 1. Set clear campaign goals Clearly define the objectives you want to achieve with your campaign. Whether it’s driving website traffic, generating leads, increasing sales, or building […]
Introduction: In today’s digital age, traditional television advertising is no longer the only option for reaching a wide audience. Over-the-top (OTT) advertising has emerged as a powerful tool for businesses to connect with consumers across the country. By understanding the benefits and strategies behind OTT advertising, you can tap into its potential and elevate your […]
There has been a significant shift in the way businesses approach their marketing strategies over the last decade. More businesses have become inclined towards google ads than they were in the past. Most businesses are spending almost their entire marketing budget on digital marketing skipping the old traditional marketing strategies. Mention digital marketing and your […]
The success of any digital marketing campaign rests on how well you can diversify your campaign. Many businesses make the mistake of opting for pushing all their resources and efforts in one direction. It is never wise to put all your eggs in the same basket. You have to explore the most lucrative youtube advertising […]
Digital marketing needs no introduction and if your business is looking to leverage the true power of digital marketing you must embrace SEO. SEO for small businesses is no longer optional but a must-adopt strategy to survive in the extremely competitive world. Today’s digital marketing strategies are way different from what they used to be […]
As a business owner, you must be familiar with the marketing funnel. Anytime you look at this graph below, it demonstrates a conversion process that starts from the top of the funnel, middle, and bottom. You might be driving a lot of traffic to your website through different channels but still, your sales are not […]
Nowadays, consumers can quickly become experts in any product or service within few clicks on a desktop/laptop or few touches on mobile/smart devices, and now with voice search. Did you know that 65% of consumers ages 25-49 years old talk to their voice-enabled devices daily?
Tracking goals in Google Analytics is very important to your overall marketing strategy. It can help you track all your website’s visitors’ activities and measure the level of engagement with your content, products/ service. Not only that, setting up goals in Google Analytics, helps you track all marketing budget effectiveness and much more. In this blog, I will share with you how to set up quick goals