As a business owner, you have so many hats to wear every day especially if you are a small business and don’t have the resources to hire staff for each hat you are wearing. Today, we will focus on the customer acquisition hat, because it is what business is all about. Without customers, there is no business, and it’s the most challenging hat that many business owners struggle to wear.
Nowadays, consumers can quickly become experts in any product or service within few clicks on a desktop/laptop or few touches on mobile/smart devices, and now with voice search. Did you know that 65% of consumers ages 25-49 years old talk to their voice-enabled devices daily?
Well, we can discuss voice search in detail in another blog. The point is, businesses need to be present and ready when consumers are ready to take the first step to learn about their products and services. As a business owner and marketer, I always ask my clients to do a quick google search about their business and to tell me if they like what they see. You can do that after you read this blog and tell me what do you think.
Here is Interesting statistics about Google according to a blog that was written by the Hubspot team
Businesses must have accurate and updated information about them so, they can be found when their potential consumers are ready to search for them.
How can I get on Google?
Well, there are many ways to get on Google but here are the top three main places that your business can and should be found on Google.
1- Sponsored section
2- Google my business
3- Organic search result
1- Sponsored section AKA Google Ads
The sponsored section is where Google Ads also known as PPC Ads, are shown. Usually, there are three to four positions on the top and another three to four spots at the bottom of the Google search result page (SERP)
Google Ads: Definition
Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.
Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
There’s no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.
Source: More about Google Ads
The number of sponsored ads depends on many factors such as the market size, how many advertisers are bidding on the same keyword and CPC (Cost per click)
Cost-per-click (CPC): Definition
Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply “max. CPC” – that’s the highest amount that you’re willing to pay for a click on your ad (unless you’re setting bid adjustments, or using Enhanced CPC).
If you enter a max, CPC bid and someone clicks your ad, that click won’t cost you more than the maximum CPC bid amount that you set.
You’ll choose between manual bidding (you choose your bid amounts) and automatic bidding (let Google set bids to try to get the most clicks within your budget).
CPC pricing is sometimes known as pay-per-click (PPC).
Source: Bidding basics
2- Google my business
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you verify and edit your business information, you can both help customers find your business and tell them your story.
Benefits of Google My Business
A- Manage your information
Manage the information that Google users find when they search for your business or the products and services that you offer.
Businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.
When people find your business on Google Maps and Search, make sure they have access to information like your hours, website, and street address.
B- Interact with customers
Read and respond to reviews from your customers, and post photos that show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.
C- Understand and expand your presence
Find insights on how customers searched for your business, and where those customers are coming from. You can also find information like how many people called your business directly from the phone number displayed on local search results in Search and Maps. When you’re ready, you can create and track the performance of Smart campaigns to spread the word about your work.
Source: Google Support
3- Organic Search Result
The organic search result is an unpaid listing on the Google search results page that appears because google’s algorithm recognizes a website is relevant to users’ search terms. Customer experience is Google’s top priority that’s why Google changes its algorithm 500 to 600 times a year.
How can my website get found in the organic search result?
To answer this question in short, is to optimize your website for the keyword that you want to appear for.
How to optimize my website?
The short answer is through SEO which is Search Engine Optimization, it’s the process of enhancing the quality and the quantity of the traffic to your website organically.
To learn more about SEO in detail, check out our blog What is SEO and How Small Businesses Can Ace It?
At Adly Media, we help our clients to get the best ROI on their Google advertisements. If you need help with your marketing, please contact us today, and let’s talk about your business!